BARK Cereal Treats

The Challenge: Disrupt the dog treat category in a uniquely BARK way.

Solution: Instead of going down the usual health and wellness route, focus on fun and nostalgia, bringing human moments to our millennial customer base to share with their best friends. Their dogs, duh.

Role: Creative Direction, Packaging Design, In-Store Marketing, Line Extension

Awards: 2025 Dieline Awards Baby, Kids, Pets 3rd Place